Concise, SCANNABLE, and Objective: How to Write when it comes to Web

Concise, SCANNABLE, and Objective: How to Write when it comes to Web

Summary: Studies of how users continue reading the internet found that they do not actually read: instead, they scan the text. A research of five writing that is different found that a sample Web site scored 58% higher in measured usability with regards to was written concisely, 47% higher when the text was scannable, and 27% higher with regards to was written in a target style instead of the promotional style used in the control condition and many current Web pages. Combining these three changes into a single site that was concise, scannable, and objective in addition led to 124% higher measured usability.

Unfortunately, this paper is created in a print style that is writing is somewhat too academic however you like. We all know this is bad, however the paper was written once the traditional way of reporting on a research study. We have a summary that is short is more designed for online reading.

Introduction

“Really good writing – you do not see most of that on line,” said certainly one of our test participants. And our general impression is that most Web users would agree. Our studies claim that current Web writing often does not support users in achieving their definitive goal: to find useful information as quickly as you are able to.

We have been running Web usability studies since 1994 Nielsen 1994b, Nielsen and Sano 1994, Nielsen 1995. Our research reports have been similar to most other Web usability work (e.g., Shum 1996, Spool et al. 1997) and possess mainly looked at site architecture, navigation, search, page design, layout, graphic elements and magnificence, and icons. Continue reading “Concise, SCANNABLE, and Objective: How to Write when it comes to Web”